People hate reading things in the newspaper before they hear it from the boss.
Howard Bragman
For better or worse, spin has become a way of life. From celebrities, to politicians, to business leaders, to kids applying to colleges-- everyone is trying to shape perceptions. Spinning brings its own set of problems, but what happens when you don't manage perceptions at all? Figure it out in this week's CM!
Thanks for writing this.
Posted by: Delfina | April 22, 2009 at 04:27 AM