Howard Bragman: Conversations in Management
People hate reading things in the newspaper before they hear it from the boss.
Howard Bragman
For better or worse, spin has become a way of life. From celebrities, to politicians, to business leaders, to kids applying to colleges-- everyone is trying to shape perceptions. Spinning brings its own set of problems, but what happens when you don't manage perceptions at all? Figure it out in this week's CM!